LA RAYURE

The Only French Word You Need To Know This Summer. Bring a touch of French Riviera glamor to the beach.
DISCOVER LA RAYURE

WELCOME TO THE WOOL AGE

Goodbye winter wool, and hello summer wool! Great in a heatwave or in the actual waves, Merino wool swim trunks are a bona fide beach innovation.
INNOVATE AT THE BEACH

MAKE EVERY DAY A HOLIDAY

Vilebrequin has dedicated over 50 summers to refining the art of living at the beach—always with a sense of playful optimism. The secret to the House’s longevity? Never losing sight of the carefree freedom of Saint-Tropez in 1971, where our swimwear story began.

Unrivaled since its creation, the original luxury swim trunk continues to charm generations of vacationers with its unique blend of humor and elegance. As we dive into tomorrow, Vilebrequin is focused on creating high-quality, long-life swimwear. Swimwear that can be worn, re-worn, repaired, and passed on.

Where would Vilebrequin be without the oceans? Keeping their future in mind, we’re on a mission to innovate, creating lower-impact, sustainable swim and beachwear that’s lighter on the environment, and a joy to wear.