OVER HERE!

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SPOTTED AT THE BEACH

VILEBREQUIN X
WHERE'S WALLY?

Look Closely: Where’s Wally Gone Beachside. The world’s most adventurous traveler can now be spotted in Vilebrequin’s colorful coastal world. Millions of books and games sold. Dozens of languages. Generations of seekers. This summer, Wally pops up in an unexpected destination: the Riviera.

But look a little closer. Something has changed. Gone are the blue jeans. In their place: Vilebrequin’s iconic swim trunks! The striped bobble hat, however, remains exactly where you’d expect to find it.

  • FOUND HIM YET?

  • DISCOVER THE COLLABORATION

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MAKE EVERY DAY A HOLIDAY

Vilebrequin has dedicated over 50 summers to refining the art of living at the beach—always with a sense of playful optimism. The secret to the House’s longevity? Never losing sight of the carefree freedom of Saint-Tropez in 1971, where our swimwear story began.
Unrivaled since its creation, the original luxury swim trunk continues to charm generations of vacationers with its unique blend of humor and elegance. As we dive into tomorrow, Vilebrequin is focused on creating high-quality, long-life swimwear. Swimwear that can be worn, re-worn, repaired, and passed on.
Where would Vilebrequin be without the oceans? Keeping their future in mind, we’re on a mission to innovate, creating lower-impact, sustainable swim and beachwear that’s lighter on the environment, and a joy to wear.