03 JULY 2023 - COLLABORATIONS
THE ARTISTS' EDITIONS: ‘MAREVIVA’ BY KENNY SCHARF
The Third Print from the Collaboration—Curated by JRP|Editions
VILEBREQUIN X
KENNY SCHARF
LA-born artist Kenny Scharf found fame on the New York art scene in the 80s. Known for his pop-surrealist paintings, his practice spans painting, sculpture, fashion, video, performance art, and street art. Reaching beyond the boundaries of fine art, his scenes and characters depict a cartoon-like world imbued with vibrant, optimistic colors.
“Part of what I do and what I want to do is I want to bring art into everyday life. If you are confronted by something just walking in the street, that might change your day—it might inspire you.” —Kenny Scharf
Partnership in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives.
WELCOME TO KENNY SCHARF'S COSMOS
After “Faces in Places” and “Multicolour Rainbow Turtles” in 2022, the artist’s youthful universe overlaps with Vilebrequin’s playful DNA once again. His third work, “Mareviva”, colorfully pimps unisex luxury swim shorts and shirts, beach towels, and a kids’ swimsuit. Partnership done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives.
Since 2004, JRP|Editions (formerly JRP|Ringier, 2004–2018) has established itself as one of the leading international and independent publishers of contemporary art, partnering with artists, museums, galleries, and private institutions worldwide.