09 AUGUST 2023 - COLLABORATIONS
Highsnobiety, the brand and media pioneer who since 2005 has been at the forefront of youth culture from the proliferation of streetwear to its infiltration of luxury, announces its latest partnership with Vilebrequin, a French luxury brand specializing in swimwear and ready-to-wear for men and women.
Both brands have taken the French Riviera’s iconic style and reimagined it for the present day.
The new collaboration captures the essence of St. Tropez's rich history through the unique lens of Highsnobiety.
Featured in the collection is an array of swim shorts with matching tops, t-shirts, hoodies, and a range of accessories, including towels, tote bags, caps, and bucket hats. By merging the distinctive aesthetics of both brands, this partnership brings together two cultural icons to create a collection that seamlessly combines the past and the present.
The accompanying campaign draws inspiration from the iconic heritage of the French Riviera, re-contextualizing it with contemporary elements. The campaign offers a subtle nod to the past while remaining firmly grounded in the present—a true reflection of Highsnobiety's interpretation of 1970s St. Tropez. The Highsnobiety x Vilebrequin capsule will drop in two phases on the Highsnobiety Shop on August 2, 2023 and September 13 2023.
Highsnobiety is a brand dedicated to a new generation of cultural pioneers. Our mission is to discover and champion the best our culture has to offer, connect people through our love of style, and amplify a community of emerging creators. Always ahead of the curve, Highsnobiety is dedicated to discovering what’s next. Founded in 2005 by CEO David Fischer, Highsnobiety is a global business headquartered in Berlin with offices in New York, Los Angeles, London, Amsterdam, Paris, Milan and Tokyo. We are a digital media and cultural consultancy at the intersection of style, art, design and technology, providing a platform for the brands and people we are passionate about.
After celebrating 50 years of vacation, the French swimwear icon feels energized to do more. The secrets to the House's longevity? Joy, freedom, and the seductive charm of Saint-Tropez back in 1971. That, and an obsession with durable, high-quality tailoring you can vacation in for a lifetime. With a global presence in more than 62 countries, the House isn't done perfecting the art of living in the sun all year long with a range going from ready-to-wear and accessories to beach games. Driven by innovation, Vilebrequin is focused on developing and implementing sustainable solutions, fabrics, and processes that make an impact on vacation, not on the oceans. This commitment is made even stronger by the launch of the new Foundation Vilebrequin for a better marine heritage.