Vilebrequin Saint Tropez 1971

Our History

Vilebrequin has never forgotten its heritage: the brand is a product of the joy and freedom of the spirit of St-Tropez in the 1970s. Season after season, Vilebrequin promises elegance on vacation, passing on a lasting idea of fantasy, from father to son and mother to daughter.

Yvette and Fred 1971 Vilebrequin
Somewhere on the road from Nîmes to St-Tropez, Yvette and Fred met, fell in love and opened their very first store. The year was 1971. Yvette had spent most of the 60s chasing down the latest fashions for her yé-yé-mad friends. Fueled by his love for motor racing, Fred had been busy seeing the world as a Formula 1 reporter.
First swimwear by Vilebrequin
As he hurried back to get the girl, a wave of freedom was on the horizon. The French Riviera look tended to be short and fitted, but Fred wanted to pull out all the stops for Yvette. Fred was ready to debut his Moorea trunks on the sands of St-Tropez. Stars and friends instantly wanted in. Yvette took no convincing. There was no stopping them.
Choose a decade
  • 1971 Fred Prysquel creates Vilebrequin
  • 1976 Fred Prysquel sponsors Jean-Louis Trintignant
  • 1979 Yvette and Fred register the trademark
  • 1990 The founders sell the trademark
  • 1995 Vilebrequin reference in men’s swim trunks
  • 2012 Roland Herlory
  • 2015 Launch of the ladies’ collection
  • 2016 Collaboration Massimo Vitali
  • 2016 Te mana o te moana
  • 2018 Vilebrequin is committed to the RED association
  • 2019 Launch of a Denim capsule
  • 2019 Man
  • 2019 Vilebrequin X JCC +
1971
Vilebrequin has never forgotten its heritage: the brand is a product of the joy and freedom of the spirit of St-Tropez in the 1970s.
Fred Prysquel creates Vilebrequin
1976
Fred Prysquel sponsors Jean-Louis Trintignant who is competing in the Rallye du Var with his Opel Kadett GT/E.
Fred Prysquel sponsors Jean-Louis Trintignant
1979
Yvette and Fred register the trademark in the United States and set off to conquer the world.
Yvette and Fred register the trademark
1990
The founders sell the trademark, which undergoes something of a revival.
The founders sell the trademark
1995
Over the years, Vilebrequin innovates in terms of design and materials. The brand becomes the reference in men’s swim trunks.Vilebrequin pioneered the ‘father and son’ concept back in the 90s. Even since, fun, family and fantasy have continued to shine through in our collections.
Vilebrequin reference in men’s swim trunks
2012
G-III Apparel Group, the leading American clothing company behind licensing for Calvin Klein, Levi’s, Karl Lagerfeld, Tommy Hilfiger and Guess, acquired Vilebrequin. Roland Herlory, then managing director of Hermès, joins the maison and becomes its new CEO.
Roland Herlory
2015
Launch of the ladies’ collection : a wide range of swimsuits in new fabrics, cuts, shades and prints to suit all body types.
Launch of the ladies’ collection
2016
Vilebrequin in collaboration with photographer Massimo Vitali creates sophisticated swimwear with a 360° pattern
Massimo Vitali X Vilebrequin
2016
Since 2016, Vilebrequin is committed to helping Polynesian association Te mana o te moana save the sea turtles. Every year, the association rescue turtles, providing them with the care needed before releasing them back into the wild. In 2016 and 2017, Vilebrequin donated over $ 50,000 to the association thanks to sales from the «Mappemonde Dots» swimsuit.
Te mana o te moana X Vilebrequin
2018
Vilebrequin is committed to the RED association in order to participate in the fight against AIDS. $15 from the purchase price of every (Vilebrequin)RED swim trunk will go directly to (RED) to support work on the ground in sub-Saharan Africa through the Global Fund.
Vilebrequin is committed to the RED association
2019
Launch of a Denim capsule collection and re-release of the original 1971 Vilebrequin logo.
Launch of a Denim capsule
2019
For its range of short, stretchy swim trunks, Vilebrequin uses a 100% recycled polyester filament made of plastic waste recovered from the Mediterranean sea by fishing boat. For every kilo of this 100% recycled polyester yarn, 1 kilo of trash is removed from the depths of the sea.
Man swimwear
2019
From the streets of Paris to the sands of St-Tropez, change was brewing. As Jean-Charles de Castelbajac debuted his first runway collection, Vilebrequin founder Fred Prysquel was busy making a case for swim shorts. A new wave of sportswear chic had hit. For this collection, the designer plunges into the fresh and carefree spirit of the 70s – an aesthetic that’s never felt more relevant than now. For Roland Herlory, Vilebrequin CEO: The Vilebrequin woman is characterized by her taste for playfulness, refinement and quality. It’s a difcult line to tread – and one Jean-Charles navigates with remarkable finesse.
Vilebrequin  X JCC+
Fred Prysquel creates Vilebrequin
1971
Vilebrequin has never forgotten its heritage: the brand is a product of the joy and freedom of the spirit of St-Tropez in the 1970s.
Yvette and Fred register the trademark
1979
Yvette and Fred register the trademark in the United States and set off to conquer the world.
Vilebrequin reference in men’s swim trunks
1995
Over the years, Vilebrequin innovates in terms of design and materials. The brand becomes the reference in men’s swim trunks.Vilebrequin pioneered the ‘father and son’ concept back in the 90s. Even since, fun, family and fantasy have continued to shine through in our collections.
Launch of the ladies’ collection
2015
Launch of the ladies’ collection : a wide range of swimsuits in new fabrics, cuts, shades and prints to suit all body types.
Te mana o te moana X Vilebrequin
2016
Since 2016, Vilebrequin is committed to helping Polynesian association Te mana o te moana save the sea turtles. Every year, the association rescue turtles, providing them with the care needed before releasing them back into the wild. In 2016 and 2017, Vilebrequin donated over $ 50,000 to the association thanks to sales from the «Mappemonde Dots» swimsuit.
Launch of a Denim capsule
2019
Launch of a Denim capsule collection and re-release of the original 1971 Vilebrequin logo.
Vilebrequin  X JCC+
2019
From the streets of Paris to the sands of St-Tropez, change was brewing. As Jean-Charles de Castelbajac debuted his first runway collection, Vilebrequin founder Fred Prysquel was busy making a case for swim shorts. A new wave of sportswear chic had hit. For this collection, the designer plunges into the fresh and carefree spirit of the 70s – an aesthetic that’s never felt more relevant than now. For Roland Herlory, Vilebrequin CEO: The Vilebrequin woman is characterized by her taste for playfulness, refinement and quality. It’s a difcult line to tread – and one Jean-Charles navigates with remarkable finesse.
Fred Prysquel sponsors Jean-Louis Trintignant
1976
Fred Prysquel sponsors Jean-Louis Trintignant who is competing in the Rallye du Var with his Opel Kadett GT/E.
The founders sell the trademark
1990
The founders sell the trademark, which undergoes something of a revival.
Roland Herlory
2012
G-III Apparel Group, the leading American clothing company behind licensing for Calvin Klein, Levi’s, Karl Lagerfeld, Tommy Hilfiger and Guess, acquired Vilebrequin. Roland Herlory, then managing director of Hermès, joins the maison and becomes its new CEO.
Massimo Vitali X Vilebrequin
2016
Vilebrequin in collaboration with photographer Massimo Vitali creates sophisticated swimwear with a 360° pattern
Vilebrequin is committed to the RED association
2018
Vilebrequin is committed to the RED association in order to participate in the fight against AIDS. $15 from the purchase price of every (Vilebrequin)RED swim trunk will go directly to (RED) to support work on the ground in sub-Saharan Africa through the Global Fund.
Man swimwear
2019
For its range of short, stretchy swim trunks, Vilebrequin uses a 100% recycled polyester filament made of plastic waste recovered from the Mediterranean sea by fishing boat. For every kilo of this 100% recycled polyester yarn, 1 kilo of trash is removed from the depths of the sea.