15 OCTOBER 2025 - EVENTS
Last weekend, the charming town of L’Isle-sur-la-Sorgue hosted the very first edition of Festiff, the Feel-Good Film Festival — a joyful celebration of laughter, emotion, and togetherness. Vilebrequin is proud to be one of its main partners.
Under a brilliant Provençal sun, the city welcomed a host of well-known personalities — Jonathan Cohen, Baptiste Lecaplain, Marilou Berry, Jean-Pierre Foucault, Audrey Dana, Éric Toledano, Maurice Barthélemy, and many others — for a weekend dedicated to good vibes and good films. The program included screenings of feel-good films, a petites Luxures art exhibition, an inspiring literary talk with Maud Ankaoua, a moving tribute to the iconic film Intouchables, celebrating its 10th anniversary with an exclusive bonus, and, most notably, the inauguration of the Festiff Vilebrequin Beach on the banks of the Sorgue — an elegant, sun-soaked pop-up space designed for pure relaxation.
One of the weekend’s highlights was the Sorgue River descent in “négauchins”, traditional flat-bottomed boats from the region. Celebrities — including our CEO! — took part in the joyful ride, all dressed in Vilebrequin swimwear, cheered on by a delighted crowd. Their arrival at the Festiff Beach, beautifully arranged thanks to the expertise of Vilebrequin La Plage Cannes, kicked off a festive morning featuring a giant ratatouille, served from our custom mobile cooking bike.
Adding to the charm, the Vilebrequin Fiat Topolino made quite an impression: two models toured the city center before being showcased outside the Vilebrequin boutique and the brand-new L’Isle de Leos hotel, recently opened by Patrick Bruel. Each film screening began with a short Vilebrequin father-and-son dive video, a joyful nod to our playful spirit
and family heritage.
We were thrilled to count on our two dynamic ambassadors, Tristan Mattioli and Clem de Trem, who shared the best moments of the festival with their audiences. Local media — La Provence, Le Dauphiné Libéré, and Vaucluse Matin — also covered the event, helping spread the good vibes even further.