A decadent summer getaway on the French Riviera
04 April 2023
‘First we made the costumes. Now we’re making the set,’ says Roland Herlory, CEO of French swimwear label Vilebrequin of its latest venture, Vilebrequin La Plage, a permanent ‘beach experience’ and café in Cannes. It marks a return, of sorts, for the brand, which was founded 50km down the coast in St Tropez during its 1970s heyday.
