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Vilebrequin X Woolmark

13 April 2022 - Collaborations

Of all the places you’d expect to find a fine Merino wool suit… the beach is probably the last! Certified by The Woolmark Company, the new men’s swimwear capsule from Vilebrequin puts a suitably playful spin on swimsuit tailoring. Next summer’s dress code: sartorial & sustainable.

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WHY WE’RE LEAPING ON WOOL

Arguably the oldest-known animal fibre, wool is also among the longest-kept in our wardrobes. With a remarkable lifespan, and a quality and softness few other textiles can deliver, Australian Merino wool had no problem meeting Vilebrequin’s (notoriously picky) standards for elegance, performance, and the environment.

“The Vilebrequin x Woolmark Merino wool boardshorts highlight the true versatility of the fibre,” says Australian Wool Innovation (parent company of The Woolmark Company) CEO, John Roberts. “Soft next to skin but resistant enough to handle the ocean, Merino wool continues to drive unexpected product offerings. Thanks to manufacturing techniques, Vilebrequin is redefining the way we wear wool by bringing the sophistication of worsted tailoring to the water."

There was another test Merino had to pass: the swim test. And pass it did! Thanks to their scale-like structure, worsted Merino wool fibres form a naturally water-friendly, quick-drying shell—especially when woven at higher densities. Sea turtles and sheep have more in common than you think!