Vilebrequin brand opens its second store in Singapore
28 August 2018 - Events
Vilebrequin brand is pleased to announce the opening of its second boutique in Singapore at Takashimaya Shopping Centre, Ngee Ann City this June. The new store is conceived as a small embassy of the french art de vivre under the sun, providing a welcoming and laidback atmosphere for those who are seeking the perfect wardrobe to stay fashionable and stylish for their next holiday getaway.
The design of the new 538-Square-feet boutique pays homage to the architectural VBQ 1971 concept of the brand which was inspired by the vibrant azure and white hues of the Mediterranean sea. Posters of the advertising campaigns evoke the spirit of the Vilebrequin brand dating from its’ 1971 St-Tropez roots. The luminous and colourful environment brings together at once the laid-back seaside coolness and the glamorous lifestyle of the French Riviera and St-Tropez.
In addition to the latest swimwear for men range, the new boutique will also feature ready-to-wear and accessories collection for women and children.
Vilebrequin brand has always cultivated a spirit of refinement and fantasy, staying true to the casual charm upon which the house was founded in St-Tropez more than 40 years ago. Durable and always in fashion, Vilebrequin swimsuits have become a point of reference for generations of fathers and sons. Now, Vilebrequin is further expanding its role as ambassador for the art of living under the sun with a women’s and little girl's line that includes swimwear, ready-to-wear, and accessories — as always, focused on making summer last all year long.
VILEBREQUIN SINGAPORE, TAKASHIMAYA SHOPPING CENTER, NGEE ANN CITY
391 ORCHARD ROAD, #03-09, TAKASHIMAYA SHOPPING CENTRE, NGEE ANN CITY, SINGAPORE 238872
+65 6235 0567
Opening 5th June 2018