Somewhere on the road from Nîmes to St-Tropez, Yvette and Fred met, fell in love and opened their very first store. The year was 1971. Yvette had spent most of the 60s chasing down the latest fashions for her yé-yé-mad friends. Fueled by his love for motor racing, Fred had been busy seeing the world as a Formula 1 reporter.
As he hurried back to get the girl, a wave of freedom was on the horizon. The French Riviera look tended to be short and fitted, but Fred wanted to pull out all the stops for Yvette. Fred was ready to debut his Moorea trunks on the sands of St-Tropez. Stars and friends instantly wanted in. Yvette took no convincing. There was no stopping them.
Choose a decade
- 1971 Fred Prysquel creates Vilebrequin
- 1976 Fred Prysquel sponsors Jean-Louis Trintignant
- 1979 Yvette and Fred register the trademark
- 1990 The founders sell the trademark
- 1995 Vilebrequin reference in men’s swim trunks
- 2012 Roland Herlory
- 2015 Launch of the ladies’ collection
- 2016 Collaboration Massimo Vitali
- 2016 Te mana o te moana
- 2018 Vilebrequin is committed to the RED association
- 2019 Launch of a Denim capsule
- 2019 Man
- 2019 Vilebrequin X JCC +
- 2019 Vilebrequin X OFF-WHITE™
1971
Vilebrequin has never forgotten its heritage: the brand is a product of the joy and freedom of the spirit of St-Tropez in the 1970s.
1976
Fred Prysquel sponsors Jean-Louis Trintignant who is competing in the Rallye du Var with his Opel Kadett GT/E.
1979
Yvette and Fred register the trademark in the United States and set off to conquer the world.
1990
The founders sell the trademark, which undergoes something of a revival.
1995
Over the years, Vilebrequin innovates in terms of design and materials. The brand becomes the reference in men’s swim trunks.Vilebrequin pioneered the ‘father and son’ concept back in the 90s. Even since, fun, family and fantasy have continued to shine through in our collections.
2012
G-III Apparel Group, the leading American clothing company behind licensing for Calvin Klein, Levi’s, Karl Lagerfeld, Tommy Hilfiger and Guess, acquired Vilebrequin. Roland Herlory, then managing director of Hermès, joins the maison and becomes its new CEO.
2015
Launch of the ladies’ collection : a wide range of swimsuits in new fabrics, cuts, shades and prints to suit all body types.
2016
Vilebrequin in collaboration with photographer Massimo Vitali creates sophisticated swimwear with a 360° pattern
2016
Since 2016, Vilebrequin is committed to helping Polynesian association Te mana o te moana save the sea turtles. Every year, the association rescue turtles, providing them with the care needed before releasing them back into the wild. In 2016 and 2017, Vilebrequin donated over $ 50,000 to the association thanks to sales from the «Mappemonde Dots» swimsuit.
2018
Vilebrequin is committed to the RED association in order to participate in the fight against AIDS. $15 from the purchase price of every (Vilebrequin)RED swim trunk will go directly to (RED) to support work on the ground in sub-Saharan Africa through the Global Fund.
2019
Launch of a Denim capsule collection and re-release of the original 1971 Vilebrequin logo.
2019
For its range of short, stretchy swim trunks, Vilebrequin uses a 100% recycled polyester filament made of plastic waste recovered from the Mediterranean sea by fishing boat. For every kilo of this 100% recycled polyester yarn, 1 kilo of trash is removed from the depths of the sea.
2019
From the streets of Paris to the sands of St-Tropez, change was brewing. As Jean-Charles de Castelbajac debuted his first runway collection, Vilebrequin founder Fred Prysquel was busy making a case for swim shorts. A new wave of sportswear chic had hit. For this collection, the designer plunges into the fresh and carefree spirit of the 70s – an aesthetic that’s never felt more relevant than now. For Roland Herlory, Vilebrequin CEO: The Vilebrequin woman is characterized by her taste for playfulness, refinement and quality. It’s a diffcult line to tread – and one Jean-Charles navigates with remarkable finesse.
2019
Vilebrequin teamed up with Off-White to launch a collection with five swimsuit styles in June 2019 sold in exclusive point of sales across the globe. The swimsuits highlight the perfectly tailored yet casual charm of Vilebrequin and bold, counterculture aesthetic of Off-White.
1971
Vilebrequin has never forgotten its heritage: the brand is a product of the joy and freedom of the spirit of St-Tropez in the 1970s.
1979
Yvette and Fred register the trademark in the United States and set off to conquer the world.
1995
Over the years, Vilebrequin innovates in terms of design and materials. The brand becomes the reference in men’s swim trunks.Vilebrequin pioneered the ‘father and son’ concept back in the 90s. Even since, fun, family and fantasy have continued to shine through in our collections.
2015
Launch of the ladies’ collection : a wide range of swimsuits in new fabrics, cuts, shades and prints to suit all body types.
2016
Since 2016, Vilebrequin is committed to helping Polynesian association Te mana o te moana save the sea turtles. Every year, the association rescue turtles, providing them with the care needed before releasing them back into the wild. In 2016 and 2017, Vilebrequin donated over $ 50,000 to the association thanks to sales from the «Mappemonde Dots» swimsuit.
2019
Launch of a Denim capsule collection and re-release of the original 1971 Vilebrequin logo.
2019
From the streets of Paris to the sands of St-Tropez, change was brewing. As Jean-Charles de Castelbajac debuted his first runway collection, Vilebrequin founder Fred Prysquel was busy making a case for swim shorts. A new wave of sportswear chic had hit. For this collection, the designer plunges into the fresh and carefree spirit of the 70s – an aesthetic that’s never felt more relevant than now. For Roland Herlory, Vilebrequin CEO: The Vilebrequin woman is characterized by her taste for playfulness, refinement and quality. It’s a diffcult line to tread – and one Jean-Charles navigates with remarkable finesse.
1976
Fred Prysquel sponsors Jean-Louis Trintignant who is competing in the Rallye du Var with his Opel Kadett GT/E.
1990
The founders sell the trademark, which undergoes something of a revival.
2012
G-III Apparel Group, the leading American clothing company behind licensing for Calvin Klein, Levi’s, Karl Lagerfeld, Tommy Hilfiger and Guess, acquired Vilebrequin. Roland Herlory, then managing director of Hermès, joins the maison and becomes its new CEO.
2016
Vilebrequin in collaboration with photographer Massimo Vitali creates sophisticated swimwear with a 360° pattern
2018
Vilebrequin is committed to the RED association in order to participate in the fight against AIDS. $15 from the purchase price of every (Vilebrequin)RED swim trunk will go directly to (RED) to support work on the ground in sub-Saharan Africa through the Global Fund.
2019
For its range of short, stretchy swim trunks, Vilebrequin uses a 100% recycled polyester filament made of plastic waste recovered from the Mediterranean sea by fishing boat. For every kilo of this 100% recycled polyester yarn, 1 kilo of trash is removed from the depths of the sea.
2019
Vilebrequin teamed up with Off-White to launch a collection with five swimsuit styles in June 2019 sold in exclusive point of sales across the globe. The swimsuits highlight the perfectly tailored yet casual charm of Vilebrequin and bold, counterculture aesthetic of Off-White.