Picture it: all around you, nothing but pure turquoise waters and exotic blooms. Escape every time you wear the Tahiti Flowers print this summer.

Parlez-vous plage?

You don’t need to be fluent or have the perfect accent. Soaked in the French spirit, heritage prints take you from the shores of Tahiti to the Port of Saint-Tropez in a heartbeat.

Once you’ve perfected your geography, turn your thoughts (and your shorts) to key dates from French history: 

The French Revolution: Versailles, 1789.

The Beach Revolution: Vilebrequin, 1971. 

We look forward to hosting you this summer.


Vilebrequin has dedicated over 50 summers to refining the art of living at the beach—always with a sense of playful optimism. The secret to the House’s longevity? Never losing sight of the carefree freedom of Saint-Tropez in 1971, where our swimwear story began.

Unrivaled since its creation, the original luxury swim trunk continues to charm generations of vacationers with its unique blend of humor and elegance. As we dive into tomorrow, Vilebrequin is focused on creating high-quality, long-life swimwear. Swimwear that can be worn, re-worn, repaired, and passed on.

Where would Vilebrequin be without the oceans? Keeping their future in mind, we’re on a mission to innovate, creating lower-impact, sustainable swim and beachwear that’s lighter on the environment, and a joy to wear.