VILEBREQUIN LA PLAGE

FIRST WE MADE
THE COSTUMES
NOW WE'RE
MAKING THE SET!

Welcome to Vilebrequin La Plage – a sun-soaked haven where the spirit of St. Tropez in the '70s is reborn.

  • DISCOVER

A NEW STEP FOR THE BRAND

THE PLACE

TO BEACH

Embodying the brand’s core values of joy, elegance, and fantasy through extraordinary creativity and exceptional craftsmanship. This concept is a natural evolution of our legacy, born from the golden sands of the beach over 50 years ago. It's where Vilebrequin's journey began, and with La Plage, we celebrate more than half a century of beachside bliss and refined leisure. Dive into an experience that brings together the essence of high-end beach culture and the timeless chic that only Vilebrequin can offer.

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ART DE VIVRE

A SLICE OF THE
FRENCH RIVIERA

Embrace the essence of the French Riviera, no matter where you are in the world, with Vilebrequin La Plage. We're not just creating destinations; we're curating experiences that encapsulate the luxurious French art de vivre and transporting them to resorts globally. Immerse yourself in settings that are resolutely Mediterranean, where the sun kisses your skin, and the sea whispers tales of old and new adventures.

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MARC MATAR, GENERAL MANAGER

ST REGIS
HOTEL QATAR

Vilebrequin La Plage added significant value to the St. Regis Doha by transforming its beachfront into a destination of its own—infusing the resort with the distinctive elegance, color, and energy of the French Riviera. This partnership not only elevated the property’s lifestyle offering but also attracted a more affluent, fashion-conscious international clientele seeking exclusivity and experiential luxury.
As a result, the addition of Vilebrequin La Plage contributed to an increase in the resort’s average daily rate (ADR), positioning the St. Regis Doha as one of the leading luxury beach destinations in the region and strengthening its appeal among both high-net-worth leisure travelers and trendsetting locals.

    DISCOVER
    . THE BEACHES .

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    ELOUNDA

    Vilebrequin La Plage brings signature summer know-how and legendary French Riviera art de vivre to the award-winning Domes of Elounda, Autograph Collection resort in Crete, reimagining the luxury beach experience.

    THE DESIGNER

    DESIGN BY
    VINCENT DARRÉ

    Embrace the essence of the French Riviera, no matter where you are in the world, with Vilebrequin La Plage. We're not just creating destinations; we're curating experiences that encapsulate the luxurious French art de vivre and transporting them to resorts globally. Immerse yourself in settings that are resolutely Mediterranean, where the sun kisses your skin, and the sea whispers tales of old and new adventures.

    • DISCOVER