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FIRST WE MADE
THE COSTUMES.
Now we’re
making the set.

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a new step for the brand

vilebrequin la
plage, THE PLACE
TO BEACH

Welcome to Vilebrequin La Plage – a sun-soaked haven where the spirit of St. Tropez in the '70s is reborn, embodying the brand’s core values of joy, elegance, and fantasy through extraordinary creativity and exceptional craftsmanship. This concept is a natural evolution of our legacy, born from the golden sands of the beach over 50 years ago. It's where Vilebrequin's journey began, and with La Plage, we celebrate more than half a century of beachside bliss and refined leisure. Dive into an experience that brings together the essence of high-end beach culture and the timeless chic that only Vilebrequin can offer.
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art de vivre
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“a state of mind inspired by the st-tropez of the 70’s”
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A slice of the French Riviera

Embrace the essence of the French Riviera, no matter where you are in the world, with Vilebrequin La Plage. We're not just creating destinations; we're curating experiences that encapsulate the luxurious French art de vivre and transporting them to resorts globally. Immerse yourself in settings that are resolutely Mediterranean, where the sun kisses your skin, and the sea whispers tales of old and new adventures.
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THE DESIGNER

DESIGN BY
VINCENT DARRÉ

Vincent Darré has had several lives, ranging from fashion to interior design, making his homes the laboratory of his extraordinary creativity. One of the main threads running through his work is his childhood memories. When his mother took him on a trip to Italy, he discovered the Baroque and phantasmagorical references, mixed with a sweet kind of madness which have accompanied him ever since in his dreamlike universe.
“ FANTASY & ABSOLUTE
FRENCH ELEGANCE ”