Moorea's name may refer to the magnificent island of French Polynesia, yet the story of these iconic men's swim trunks truly began in Africa. During a trip to Dakar in the 60s, Fred Prysquel, the founder of Vilebrequin, met local craftsmen who used cotton fabrics with a 'boubou' print to make their swim suits: a technique that would inspire him from then on. Back in France, he launched his first range of men's swim trunks and the famous Moorea cut. Since then, Vilebrequin has continued to cultivate its art, designing luxury men's swim suits that are elegant, comfortable and always in tune with the times. Functional and aesthetically pleasing, Moorea swimwear is the flagship of the brand.