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50 YEARS OF
VACATIONING

YOU’RE INVITED.
BRING A SWIMSUIT.

Bathed in color, freedom, and fun since day one, Vilebrequin couldn't let this big anniversary slide without a celebration, so get ready!

50 YEARS. 50 PRINTS.

Introducing an exclusive collection of 50 collector’s edition men swim trunks ― one per year from 1971 to 2021— with a signature anniversary label, specially released for the occasion.

A rare chance to dive (back!) into the House’s archives, know-how, and personality. Go grab your passports and come travel with us. Swim trunks strongly recommended.
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Explore the collection
Vilebrequin Saint-Tropez 1971 Vilebrequin Saint-Tropez 1971 Vilebrequin Saint-Tropez 1971 Vilebrequin Saint-Tropez 1971

1971: AN EXCELLENT VINTAGE

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Born in 1971, you had one thing on your mind: owning a Walkman®. Once you got your driver’s licence, you loaded up your trunk and hit the open road. Starsky & Hutch had nothing on you ― especially in the denim department. Mobile phones weren’t a thing. No one could call you. Bliss! Elvis was still around, but his fashion was all lamé and frills. Not like the stars whose posters you had on your wall. Who was it again? Blondie? James Bond? There’s a man who knew how to kill it on the beach.

1971 STARTED ON A FRIDAY.

Coincidence? Probably not. Off you raced to the movies to see Le Mans with Steve McQueen or Dirty Harry with Clint Eastwood. The world was mourning the loss of Jim Morrison, Louis Armstrong and Coco Chanel. But you’d soon succumb to “Marky Mark”, Vanessa Paradis, and the Baywatch theme tune. John moved in with Yoko. Meanwhile in Saint-Tropez, Sénéquier® was already selling his exceptional nougats, and Vilebrequin had just started life, coinciding with the body liberation movement, which everyone was about to embrace. Big style. Things were hotting up. It was time for a swim.
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SAINT-TROPEZ CONFIDENTIAL

Saint-Tropez: where everything sizzles that bit more. Vacationers and visitors, stars and perfect strangers have helped make this fishing village into the stuff of legend. To Vilebrequin, it’s simply home. Here’s our sand-picked edit of the beaches, bars, eateries, boutiques and sights not to miss out on.
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BACK TO THE 80s

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Besides regrettable hairstyles and interesting tan lines, what did the 80s give us? Hold on to your perms.

-Waterbeds made big bucks. More than the Dynasty cast put together. You can leave your Vilebrequin on.

- Boomboxes gave you beach-ready biceps. No wonder, as they weighed 26 pounds on average. Pump it up.

- The smiley emoticon was popularized in 1982. It’s been used at VBQ HQ approx. 5 billion times :):):)

- Jane Fonda is entirely to blame for leg warmers. We still use her exercise tapes. Once a decade.

- Can’t figure out your Rubik’s Cube? Don’t sweat it. It took the inventor Erno Rubik a month to solve.
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BEACH BUMS: A BRIEF GUIDE

Do your beach bags require their own personnel? Are you part of the “cul nul” crowd (French for “Oops, I forgot my Vilebrequin. Again.”)? Or are you the one who loves everything - except the sand, the seaweed, the heat, and swimming? See if you recognize anyone...
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IF YOU LIKE PIÑA COLADAS...

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Just for Vilebrequin, Mixologist Charles Vincent revamps everyone’s favorite beach cocktail. Umbrella compulsory ― this is the 90s, after all.

YASMINA COLADA

You’ll need:
― 5cl of Jamaican rum or non-alcoholic rum
― 2cl of lime juice
― 2cl of coconut syrup
― 2cl of jasmine-infused peach juice (infuse on a low heat for 30 mins)

Shake vigorously with ice and filter into a champagne glass. Alternatively, add a little water and use a granita machine. Part Puerto Rican. Part Caribbean. 100% yum.
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Listen son:
“No one can jump
over their own shadow”

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Danish Proverb
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NOUGHTIE BUT NICE

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On the decks for Vilebrequin: Chilean/Parisian DJ Cosmo Gonik, creative director of La Mano nightclub.

An eclectic and ― let’s just say it ― seductive mix of tracks to listen to by the pool, on the streets or in the sheets. Anywhere you want to move your hips. So noughties.
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#TANTALIZING

Gallery owner David Fleiss’s expertly curated Instagram account @thecoupsdesoleil is an inventory of tan lines in every shape you can think of (and some you can’t!). A joyful and deliciously retro celebration of skin Vilebrequin obviously subscribes to. Go follow.
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SPIRIT OF THE OCEAN

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In 2016, Vilebrequin began working with French Polynesian nonprofit Te Mana O Te Moana (Maori for “Spirit Of The Ocean”) to flip the conversation on sea turtle conservation. Sales from our annual charitable edition have raised $200,000 and counting! Thanks to your generosity, Vilebrequin’s spirit animals aren’t just surviving, but thriving. 1500 injured sea turtles have been released back into the wild, with 100,000 school children taking part in awareness programs.

NEO TURTLES TO THE RESCUE

And because it’s never too soon to get them involved, the 2021 Neo Turtles charity swim trunk now comes in size 12 months. Baby’s first Vilebrequin swimwear. Cute! And eco-conscious, too.
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GETTING BETTER
WITH AGE

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Reinvention is the fabric of Vilebrequin. And at 50, we’ve never been more ocean-minded. 62% of the men’s anniversary edition swimwear is sustainably tailored using recycled or recyclable materials.

OUR COMMITMENT