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Vilebrequin X Massimo Vitali Collection
FREEZE FOR THE CAMERA
After taking you to the shores of Porquerolles and the pool at the Hotel Provençal, Vilebrequin and Massimo Vitali are back for a third installment... at 2500m altitude! Discover the latest in a series of prints made for water lovers, winter through summer.Known for his beach panoramas, Italian photographer Massimo Vitali has always shared our fascination with water– and the belief that vacation would be a little dry without it.
The third frame in our collaboration sees water turn to snow. Join us as we swap the coastlines of the French Riviera for the slopes of Flaine – a Bauhaus-inspired retreat that shot to fame in the late 60’s, around the same time as St-Tropez. Lensed exclusively for Vilebrequin, this landmark work lends a dynamic feel to house staples for Ski Resort 2018. Advanced 360° printing techniques reveals the full extent of Massimo’s wit on Moopea trunks and reversible down vests – the exact same models featured in the final shot thanks to some playful editing!
For this third collaboration, Vilebrequin and photographer Massimo Vitali celebrate once again their common passion, water. And now the water has become snow. As described by Massimo Vitali himself : « We decided to come to Flaine, built in the late 60s, with a very special architectural taste. We found a very special place at 2500 meters of height in front of Mont Blanc, where we put our extras. They were wearing swimming trunks and puffed jackets, that will be later retouched to incorporate the picture. A real mise en abyme operation. »
Massimo Vitali (b. Como, Italy in 1944) is an Italian photographer based in Lucca. Vitali studied photography at the London College of Printing. He initially worked as a photojournalist for the Report Agency in the 1970s, and later as a movie camera operator. In 1995 he took on fine art photography, often standing on a podium four or five meters high, and using large-format film cameras to capture high-resolution details over a broad expanse in locations such as beaches, clubs and public spaces. His work is presented in the world's major museums, including the Centro de Arte Reina Sofia in Madrid, the Guggenheim Museum in New York City, the Museum of Contemporary Art in Denver, the Fond National Art Contemporaine in Paris, the Centre Pompidou in Paris, the Musée National d’Art Moderne in Paris, the Fondation Cartier in Paris and the Museo Luigi Pecci in Prato.