ST. REGIS HOTELS & VILEBREQUIN
Elevated resort living comes to life with a limited-edition collection of swimwear, accessories, and activities inspired and brought to life by the signature Family Traditions of St Regis Hotels & Resorts.
THIS NEW ERA OF THE VILEBREQUIN
FOR ST. REGIS PARTNERSHIP
St. Regis Hotels & Resorts, synonymous with the world’s most coveted destinations, and Vilebrequin, icon of French Riviera style, debut a limited-edition capsule collection of swimwear, accessories, and games set to launch at select St. Regis Resorts around the world. At the heart of this collaboration is the St. Regis Family Traditions program, which honors the spirited legacy of the Astor family and serves as the foundation for this new chapter. Captivating guests of every generation, from the youngest on the family tree to the seasoned traveler, the program seeks to educate, inspire, and fulfill guests through unexpected experiences on a global scale. Whether uncovering hidden gems on property or connecting with local experts, families are invited to discover more, together.
LUXURY
TRAVEL
The essence of luxury travel lies in unforgettable experiences, and St. Regis Resorts are renowned as the setting for crafting moments that transcend the expected. To celebrate the launch, select St. Regis Resorts will unveil immersive activations that bring the Vilebrequin for St. Regis lifestyle to life. A highlight includes the signature Family Meal: a thoughtfully curated, dining experience served poolside or beachside, complete with a beach bucket as a keepsake. Other properties will showcase design takeovers, featuring our signature patterns on cabanas, beach umbrellas, and beachside lounges. Guests can also purchase products at select resorts and enjoy enhanced Family Traditions programming at participating resorts.
THE COLLECTION
Anchoring the family-forward spirit of the collection are future family mementos, including a wooden beach paddle set crafted from marine-printed plywood and featuring the Family Traditions pattern; a beach bucket set adorned with the new Vilebrequin for St. Regis co-branded logo, thoughtfully designed as a family keepsake; and a plush cotton towel that serves as an essential complement to the collection’s swimwear.
CEO OF VILEBREQUIN
ROLAND HERLORY
“Our partnership with St. Regis—a brand celebrated for its legacy of tradition and exceptional style—brings that philosophy to life through immersive experiences. Whether it’s our distinct accessories that capture the spirit of vacation, our iconic textiles woven into resort settings, or time shared together on the shore, we’re creating moments that connect families in meaningful ways.”
ABOUT ST. REGIS
HOTELS &
RESORTS
Combining timeless glamour with a vanguard spirit, St. Regis Hotels & Resorts is committed to delivering exquisite experiences at more than 55 luxury hotels and resorts in the best addresses around the world. Beginning with the debut of The St. Regis Hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by the signature St. Regis Butler Service.