Woolmark company collaborate on merino wool swimsuit

There has been a surge of interest in using wool — with its natural performance and sustainability characteristics — in the outdoor and activewear market, but it’s probably been nearly a century since men wore wool swimwear. Always down for experimenting in the name of elegance, French swimwear house Vilebrequin has released a five-piece capsule of immaculately tailored swimsuits in extra-fine Merino wool, its second collaboration with The Woolmark Company.