Kitsune Kitsune

Maison Kitsuné x Vilebrequin: exploration

02 May 2024 - Collaborations

Maison Kitsuné and Vilebrequin have teamed up to create a capsule collection of swimwear essentials for your next destination holiday. Directed by Basil Bertrand, the campaign is set in Bali as an invitation to the island life. A call for nature from the tropical forest to an endless day at the beach.

Kitsune Kitsune Kitsune Kitsune

The collection defines an effortless wardrobe for a casual day at the seaside: a tote bag, a bucket hat and a resort shirt in linen are paired with a bikini, a pareo and of course the iconic Vilebrequin's signature 'Moorea' shorts. In a nod to the Tropézienne brand, the tropical flowers prints are used throughout much of the collection.

The play of light and movement inspires a camo-effect wave pattern, which conveys the relaxed energy of the Bali way of life. The surf wave becomes abstract on the collaboration logo and delves further into the postcard aesthetic. The perfect collection for the holidays season. 

Maison Kitsuné

Created in 2002 by Gildas Loaëc and Masaya Kuroki, Kitsuné offers a unique, inspirational Art de Vivre blending a fashion brand (Maison Kitsuné), music label (Kitsuné Musique) and cafés, roasteries, bars and restaurants (Café Kitsuné). Over the last twenty-one years, the multi-faceted Paris meets-Tokyo brand has consistently grown and increased its international influence organically, building a loyal fan base all over the world.

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