Byron Bay, the city with cult initials
Byron Bay - New Saint Tropez n°5
In 1808, the British poet Lord Byron told his mother "If you don't see other countries than yours, you can't give humanity a chance"... Yet this great lover of the Mediterranean has never set foot to Byron Bay, the easternmost point in Australia, named by the great explorer James Cook as a tribute to the navigator John Byron, the poet's grandfather.
There is little risk in betting that this old whale fishing port would have appealed to the most romantic English poet. We have to say that the order "Cheer up, slow down, Chill out" written on a sign at the city entrance would entice the most skeptical people.