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VILEBREQUIN X MASSIMO VITALI ARCHITECTS OF SUMMER

21 July 2020 - Collaborations

Join Vilebrequin and photographer Massimo Vitali as we take things to new creative heights: the rooftop of the Villa Noailles! Introducing our fourth vacation panorama, shot in 2019 from one of the French Riviera’s finest architectural treasures. Immortalized as a 180°-printed swim short for art (and sun!) collectors.

SEMPRE RIVIERA !

Since launching his world-famous beach series in the mid-90s, Italian photographer Massimo Vitali has created an inventory of farniente spanning kilometers of coastline and decades of culture.
Our guess? He’s probably come across his share of Vilebrequin swimsuits in his time. Revolutionary from the moment they hit Saint-Tropez, they quickly became a symbol of the Riviera way of life.

Shot at the Villa Noailles – an early example of modernist architecture in France, and the first to feature a privately owned indoor pool – during the 34th International Festival of Fashion, Photography and Fashion Accessories in Hyères - the fourth collaboration with Massimo Vitali captures the relationship between art and vacation in an entirely new light – and what a light!

Speaking of creative limits… The villa’s terrace provided Massimo Vitali with an unusually challenging perspective: taken from above, this vast and luminous panorama captures crowds basking in the dolce vita provençale and the unique atmosphere of the residence. For the last seven years, Vilebrequin has been a proud partner of the villa Noailles for the Design Parade Festival in Hyères and Toulon, acknowledging emerging young talents.

A complex composition that looks deliciously simple. Of course, it wouldn’t be an authentic Vilebrequin and Massimo Vitali collaboration without a hint of mischief on the horizon! Look closer: One or two of the photo’s subjects are wearing swim shorts you may just recognize. A picture within a picture… Surreal!