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VILEBREQUIN X MASSIMO VITALI : MEN’S PRINTED SWIM SHORTS

21 July 2020 - Collaborations

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Printed swim shorts for men - Vilebrequin X Massimo Vitali

SEMPRE RIVIERA !

Since launching his world-famous beach series in the mid-90s, Italian photographer Massimo Vitali has created an inventory of farniente spanning kilometers of coastline and decades of culture.
Our guess? He’s probably come across his share of Vilebrequin men's swim trunks in his time. Revolutionary from the moment they hit Saint-Tropez, they quickly became a symbol of the Riviera way of life.

Shot at the Villa Noailles – an early example of modernist architecture in France, and the first to feature a privately owned indoor pool – during the 34th International Festival of Fashion, Photography and Fashion Accessories in Hyères - the fourth collaboration with Massimo Vitali captures the relationship between art and vacation in an entirely new light – and what a light!