St. Regis Hotels & Resorts, synonymous with the world’s most coveted destinations, and Vilebrequin, icon of French Riviera style, debut a limited-edition capsule collection for the entire family. At the heart of this collaboration is the St. Regis Family Traditions program, which honors the spirited legacy of the Astor family and serves as the foundation for this new chapter. Captivating guests of every generation, the program seeks to educate, inspire, and fulfill guests through exceptional experiences at hotels across the world. Whether uncovering hidden gems on property or connecting with local experts, families are invited to discover more, together.    

This new era of Vilebrequin for St. Regis embodies what it means to truly Live Exquisite: Featuring whimsical prints of resort vacation scenes, beach games, accessories and classic pieces in King Cole Red cabana stripes, it’s a celebration of family travel at its most joyful.